
Real-Time Measurement
Coupon Master lets marketers finally measure the effectiveness of incentives and promotions. Like digital breadcrumbs, they can track incentives from mobile ad impression to retail purchase. Marketers get data on incentive delivery and redemption levels, consumer response rates, who redeemed, where and when in the campaign, and more. This data helps them optimize online and offline marketing dollars.
Digital Settlement and Budget Control
Coupon Master incentives are redeemed and settled digitally, with much less fraud and significantly fewer disputes. Finally, marketers have visibility in real time to incentives saved and redeemed, giving them control over their budget exposure.
Reaching New Customers
Because the Coupon Master button can be embedded in any existing media -- Internet, email, printout, outdoor ad., Coupon Master can extend the reach of manufacturers’ incentives and help them attract new consumers.
Pay for Performance
Today, Product Marketers spend billions of dollars per year to fund and distribute paper incentives, fewer than 1% of which are ever redeemed by consumers at retail. Coupon Master replaces this waste with a digital-only system where marketers pay only when an incentive is redeemed.