Sichuan Legend (www.shudichuanshuo.com) is a lifestyle Sichuan restaurant invested by movie star Ren Quan in Beijing. The restaurant started to use Coupon Master system in June 2009, replacing traditional paper coupons. Consumer feedback has been very positive and the tediousness of paper coupon promotion was saved, while loopholes are effectively harnessed (e.g. employee embezzlement by using coupons in the name of customers).
Battaya is a high-end massage in Zhongguancun area in Beijing. The company was started in May 2009, so it faces the challenge of brand promotion and customer acquisition. After some labor-intensive paper coupon distribution efforts but with little effect, the company adopted Coupon Master system. Leveraging the database provided by Coupon Master, the first group of customers was attracted by the mobile coupon and some repeat customers are being retained by the mobile coupons in their phones.
Aijiatu (www.aijiatu.com) is a leading online tourism product supermarket in China where consumers get one-stop services to choose tourism products. Recently the company started to try some traditional channels (e.g. opened shops in Carrefour) as well as innovative mobile marketing. In July 2009, Aijiatu adopted Coupon Master to conduct interactive mobile marketing, offering mobile coupons to its potential customers.
